Best SEMrush Alternatives

10 Best SEMrush Alternatives (cheaper or free)

In this article, I prepared the best SEMrush alternatives that can be used either for SEO, keyword research, or backlink analysis.

SEMrush is a very comprehensive toolset that can help you with fixing your website issues, finding long-term keywords, building and maintaining your backlinks, finding marketing opportunities, creating and analysing ads, and monetizing your website. It actually has more than 35 different tools for different purposes.

Presently, I use SEMrush mostly for my keyword research, backlink building and analysis, site audit, social media posting, and organic traffic insides. If you read my previous SEMrush articles you know I am a big SEMrush fan.

As much as SEMrush is a great SEO tool and I can recommend it to any blogger or agency – it is not cheap. There are numerous SEMrush cheaper alternatives on the market. 

If you are a new blogger and you want to do your SEO properly you need to have some tool to help you with this task. The most important part, especially when your website is new, is to use low competition keywords in your posts.

Below, I prepared SEMrush cheaper alternative tools as well as SEMrush free alternatives that you can use for SEO, keyword research, and more.

SEMrush cheaper alternatives

SEMrush Cheaper AlternativeStarting PlanFree Trial30 Day Money Back Guarantee
SE Ranking$18.60✔️ 

#1 Searchmetrics – best for Search & Content Performance

Best SEMrush alternatives – Searchmetrics

Searchmetrics is an all-in-one SEO platform that consists of four major components: Research Cloud, Content Experience, Search Experience, and Site Experience.

Research Cloud is where you analyse global competitive performance. This module allows you to find the best SERP winning opportunities by identifying your competitors and uncovering their strategies to beat them. 

Also, you can prioritize your keywords by identifying keyword clusters, topic gaps and learning about search volume, seasonality, CPC, and SERP

Search Experience focuses on understanding organic search to get competitive insights that can drive your revenue and growth. This is the place where you cluster your keywords to regions, countries, market segments, and product categories. This will help you to understand what segments perform best.

You can also discover your competitors’ search intent to analyse how they attract their audience.

searchmetrics - search experience

Content Experience main goal is to develop high-performing content. You can do it by creating the right topics to drive better engagement and comparing it with the best content places.

searchmetrics - content experience

Site Experience module focuses on getting your website secure by protecting it from custom crawls, creating your best internal link structure, doing an on-page optimization to finally get you more traffic and sales.

searchmetrics - site experience
searchmetrics – site experience

In summary, Searchmetrics will help you to:

  • Create winning marketing campaigns
  • Outrank your biggest competitors
  • Standardise SEO and content globally
  • Save time with easy and comprehensive reporting

Searchmetrics is the only platform that owns its data as they don’t rely on data from third parties. They are trusted by popular media sources like The New York Times, Bloomberg, and The Guardian. Searchmetrics has over 100000 users worldwide.

As this is a very comprehensive platform with many SEO features, the best option is to sign up for a free account or request a demo to test it before purchase.

FeatureSEMrush Cheaper Alternative: Searchmetrics
Free Trial✔️
Research Cloud
  • National Market Insights
  • Competitor analysis
  • Measure content performance
Content Experience
  • Create better content
  • Drive audience engagement
  • Boost content quality
  • Content creation workflow
Search Experience
  • Dominate organic search
  • Track SEO performance
  • Understand your customers
  • Create SEO reports
Site Experience
  • Protect your website
  • Prioritize website updates
  • On-page optimization
  • Create the best internal link structure
30 day money-back guarantee✔️
Free Demo✔️
Starting Plan$71.20/month (billed monthly) – with 20% discount

#2 Serpstat – best SEMrush alternative for SEO

Best SEMrush alternatives - Serpstat
Best SEMrush alternatives – Serpstat

SerpStat is an all-in-one SEO powersuite for any professional or agency. It is a very comprehensive toolset to manage your websites and beat the competition.

Its main features are Keyword Research, Search Analytics, Advertising Analysis, Content Marketing Ideation, Competitor Research, Rank Tracking, Market Intelligence, On-page Audit, Reports and Infographics, Backlink Profile, and Backlink Analysis.

A feature that is worth mentioning is the SerpStat API that you can use and feed your own application, website, or report.

While SerpStat does not have as many internal tools as SEMrush, I think it can be considered as one of the best SEMrush alternatives with a cheaper plan.

Serpstat feature summary

FeatureSEMrush Cheaper Alternative: SerpStat
Free Trial✔️ – 1 Month
Free Trial Keywords10
Rank Tracking
  • Paid and mobile search results
  • Market share tracking
  • Local tracking
  • Keyword grouping
Keyword research
  • Keyword difficulty
  • Search queries
  • Keyword trends
  • Related keywords
Website analysis
  • Domain and URL analysis
  • Missing keywords
  • Top pages
  • Tree-view analytics
PPC research
  • PPC ads analysis
  • Keywords in РРС
  • Competitor ads
Site audit
  • Site audit
  • Page audit
  • Custom report
Backlink analysis
  • External links
  • Top pages
  • Referring domains
  • Keyword clustering
  • Text analysis
  • Keywords Quality Control
Serpstat Website
SEO checker
  • Chrome extension
  • Mozilla extension
  • Opera extension
Other features
  • API
  • Integrations and checklists
  • Team management
  • Reports and infographics
30 day money-back guarantee
Starting Plan$55/monthly (billed annually),
$69/monthly (billed monthly)

#3 KWFinder – best for keyword research


KWFinder is one of the SEO tools created by Mangools. The whole toolset contains:

I decided to describe only KWFinder as this is the most important part of SEO, especially when you start a blog or you are new to the business. Feel free to explore other tools by clicking the links above.

KWFinder is one of the best keyword finders on the market. As the name suggests its main feature is to find the best keywords and beat the competition.

Once you type a keyword all statistics are displayed. The most important one is the SERP overview that displays the 8 best URL results by Google (you can load more as well). 

The SERP listing is very comprehensive and it contains:

  • DA – Moz Domain Authority
  • PA – Moz Page Authority
  • CF – Majestic Citation Flow – based on link quantity, it predicts how inflation a URL is based on how many sites link to it
  • TF – Majestic Trust Flow – based on link quality, if a URL links to a trusted site it will score better, while URLs link to less trusted sites will score lower
  • Links – number of external backlinks
  • FB – Facebook shares
  • LPS – Link Profile Strength – developed by Mangools
  • EV – Estimated Visits per month
Best SEMrush alternatives - KWFinder
Best SEMrush alternatives – KWFinder

As you see the number of statistics provided by Mangools is really overwhelming, but this is what you want when making a decision on what keyword to choose for your next article.

When searching for a keyword usually the number of results is quite big. This is where you use additional filtering. Google-like long-tailed keywords and you can filter the results to display keywords by search volume, CPC, PPC, keyword difficulty, number of keywords etc.

KWFinder Filter
KWFinder Filter

KWFinder is an excellent tool to do keyword research and SERP analysis and if your main focus is only that, KWFinder is among your best SEMrush alternatives.

KWFinder feature summary

FeatureSEMrush Cheaper Alternative: KWFinder
Free Trial✔️ – 10 Days
Free Trial Keywords5
Keyword Research
  • Find hidden long-tail keywords
  • Find your competitor’s keywords
  • Google Suggest keyword source
  • Organize keywords with keyword lists
  • Import keywords in bulk
  • Filter keywords that aren’t profitable
  • Local keyword research
  • The most accurate keyword difficulty
  • Search volume and keyword metrics
  • SERP analysis and SEO metrics
  • Keyword Planner alternative
30 day money back guarantee✔️ but only 48-hour money back guarantee
Starting Plan$29.90/month (billed annually),
$49.00/month (billed monthly)

#4 WebCEO – best for medium business looking for SEO tool

Best SEMrush alternatives - WebCEO
Best SEMrush alternatives – WebCEO

WebCEO is a professional service that offers 21 SEO software tools. With this tool, you can do almost everything you want in SEO and that includes keyword research, ranking check, in-depth SEO audits, backlink monitoring, safe link building, social media analysis and competitor research.

You can monitor many websites at the same time and check their performance.

WebCEO also offers a white label marketing platform. What it means is you can set up a WebCEO service on your website like it was your own. You can offer SEO services from this tool and increase your traffic and authority.

With no extra charge, you can have many simultaneous users plus you can assign a manager for your team to maintain all projects.

In addition, a very important feature is a Demo Project. Once you create an account you will be able to click on a Demo Project where you can explore all WebCEO features without setting up your personal websites.

WebCEO Demo Project
WebCEO Demo Project

WebCEO feature summary

FeatureSEMrush Cheaper Alternative: WebSEO
Free Trial✔️ – 14 Days
Free Trial Keywords10
Keyword Research & Rank TrackingKeyword Research
Rank Tracking
Site Audit
  • Technical Audit Tool
  • SEO Analysis Tool
  • Internal Links Tool
  • Sitemap Generation Tool
Link Earning
  • Backlink Checker
  • Partners Link Watch
  • Content Submission
  • Competitor Link Profile
  • Competitor Backlink Spy
Traffic Analysis
  • Google Analytics
  • Google Ads
  • Google Search Console
  • Competitor Traffic
Social Media Analytics
  • Facebook Insights
  • Social Engagement Tool
  • Web Buzz Monitoring
Local SEOGoogle My Business Integration
Demo Project✔️
30 day money back guarantee✔️
Starting Plan$29/month (billed annually)
$35/month (billed monthly)

#5 SE Ranking – best for small business looking for SEO tool

SE Ranking
SE Ranking

SE Ranking is an SEO and marketing tool with an extensive toolset. You can use it to do accurate keyword rank tracking, SEO/PPC competitive research, in-depth website audit, backlink checking and monitoring and many more.

One of the best SE Ranking features is Lead Generator. With this tool, you can generate qualified leads for your agency by installing the On-Page Checker widget on your site.

With this widget which is a web form, potential customers can order a free on-page audit by providing an email. Users get a detailed report and you get contacts who can be your potential clients.

Best SEMrush alternatives - SE Ranking Backlink Checker
Best SEMrush alternatives – SE Ranking Backlink Checker

Another interesting feature is SE Ranking API. By using API you will get access to all your data in the SE Ranking platform. You can use API to manage your projects and create custom reports and analytics.

One of the features that usually none of the paid tools offers is a Demo Account. This is where you can navigate and explore all the features for free.

Considering all options WebCEO offers and a demo account I would consider using this tool as your SEMrush cheaper alternative.

SE Ranking feature summary

FeatureSEMrush Cheaper Alternative: SE Ranking
Free Trial✔️ – 14 Days
Free Trial Keywords10
SEO Tools
  • Keyword Rank Tracker
  • Website Audit
  • On-page Checker
  • Backlink Checker
  • Backlink Monitoring
  • Page Changes Monitoring
  • Keyword Research/Suggestion
  • Keyword Grouper
  • Marketing Plan
Competitive Research✔️
B2B Features
  • White Label
  • Lead Generator
  • SEO Reporting Tools
  • API
Social Media Management✔️
Demo Account✔️
30 day money back guarantee
Starting Plan$18.60/month (billed annually)
$23.40/month (billed monthly)

#6 Keysearch – my favorite cheap keyword research tool


The main feature of Keysearch is keyword research. It is a web-based application that you can use to find low competition keywords in any niche. 

There is a Keyword Difficulty Checker where you can get a full analysis of any keyword or multiple keywords at the same time. 

The best part of keyword research in Keysearch is that you can get keyword suggestions from multiple domains like Google Suggest, Amazon Suggest, YouTube Suggest, or just use Keysearch database suggestions or related keywords.

For instance, when you create a new video and you want to publish it, you go to YouTube suggestion to get a low competition keyword for your YouTube title.

Best SEMrush alternatives - Keysearch Options
Best SEMrush alternatives – Keysearch Options

However, it is not only a keyword research tool. Inside the app, you can do keyword rank tracking, backlink audit, site audit, competitive analysis and a few more.

Another important feature that not many tools have is Competition Analysis. This is where you check the top 10 pages and see how strong the competition is for the given keyword. If there are sites with weak domain authority, there is a good chance you can rank higher.

Keysearch SERP
Keysearch SERP

Keysearch feature summary

FeatureSEMrush Cheaper Alternative: Keysearch
Free Trial✔️ – 1 Month
Free Trial Keywords5
Explorer (Domain Overview)✔️
Competitive Analysis
  • Backlink Checker
  • Organic Keywords
  • Competitor Gap
  • URL Metrics
  • Page Analyser
YouTube Research✔️
Rank Tracking✔️
Content Assistant✔️
30 day money back guarantee✔️
Starting Plan$13.80/month (code KSDISC – 20% discount)

I hope you found a good SEMrush cheaper alternative for your business. Let’s now check what I discovered as SEMrush free alternative.

SEMrush free alternatives

The below SEMrush free alternatives can only be useful to get keyword ideas. They are not accurate tools but rather rough estimates that can be used for content planning.

#7 Google Keyword Planner – best to get rough keyword ideas

Google Keyword Planner

Google Keyword Planner is a 100% free tool provided by Google. You have to have a Google account to access the tool. 

There are two main features of Google Keyword Planner:

  • Find keywords – getting keyword ideas
  • Get search volume and forecasts – getting search volume and historical metrics and forecasts

The main feature when you start using the tool is the keyword finder. Once you type the keyword the first thing you notice is that avg. monthly searches metrics is rounded up. You cannot see the exact volume number. 

This is because you are not running an ad paid campaign and only doing so you will be able to see the numbers.

Regardless of that, it is still a useful tool to see keyword popularity, however, it is quite generic when you compare it to paid tools. It can be definitely used as a starting point.

#8 Answer The Public – best for getting unique keywords

Answer The Public
Answer The Public

This free tool lets you get keywords that are not available in other paid tools. When people type keywords in Google, Answer The Public gets all these keywords and creates any possible combination of what people ask around that keyword.

Out of your keyword, you can get questions, prepositions, comparisons and an alphabetical list of possibilities. There is no place like Answer The Public where you can get excellent ideas to create better content on your website. That’s why I listed it here as your SEMrush free alternative.

#9 Google Trends – best to check keyword trends

Best SEMrush alternatives - Google Trends
Best SEMrush alternatives – Google Trends

Google Trends shows you how frequently a given keyword is being searched in Google relative to the search volume over a period of time.

While this tool gives you only an idea, I find it useful in identifying spikes for a given keyword. You can use this knowledge to create an interesting article on your website if you notice a particular term is hot on the internet.

This tool is not definite as it includes all Google searches like automated searches or spam queries that can affect the results.s

#10 Reddit Keyword Research Tool – best for Reddit keywords

Best SEMrush alternatives - The Reddit Keyword Research Tool
Best SEMrush alternatives – The Reddit Keyword Research Tool

This simple tool was created by Reddit to get mostly sought keywords that occur in Reddit articles and comments. As Reddit has 260,000,000 monthly organic searches this can be really useful data.

There are two columns provided in the results:

  • Monthly Search Volume – the average number of monthly searches for the term
  • Context – a helper link to navigate to a chosen subreddit

You can export the list of keywords and find what keywords have low competition to target directly. Alternatively, you can use the list and feed it to other keyword research tools for further analysis.

Best SEMrush Alternatives Executive Summary

There are numerous SEO and keyword research tools on the market. After all that comes to our mind when making a decision what tool to use is if it does the job and if it fits my budget.

If you are a new blogger, and you are at the moment of creating your first 30 posts, I suggest Keysearch as your SEMrush cheaper alternative.  It is a good and cheap keyword tool and it will do the job. 

Once you grow and your website will start getting some traffic then, perhaps it would be time to change to a more comprehensive tool like WebCEO, Serpstat or SE Ranking.

If you are the owner of many websites then you have to expand your horizons a bit further. I think of SEMrush, Searchmetrics or Serpstat as these tools will give you a comprehensive toolset of options to manage your business.

Finally, for agencies, the only tool I can think of is SEMrush as it has a complete set of tools that can drive your business to the next level.

Register for 14 days trial with SEMrush

Read more from SEMrush series

Read how to do SEMrush Site Audit to fix your website issues quickly.

Read how to use SEMrush efficiently to build your backlinks.

Read a full SEMrush Review – a tool with 35+ features

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