MailPoet Review

MailPoet Review – most popular email plugin for WordPress

Email marketing is one of the best ways to engage with your website visitors once they left your page. In this MailPoet review, we look at an email marketing tool that is different from other, well-known email marketing service providers.

Typical behaviour of someone visiting a website is they read what they were looking for and they leave usually never coming back. The only way to catch their attention is to ask them to subscribe to your email list even by offering them a freebie.

Most successful bloggers recommend starting email marketing right at the moment you launch your website.

Most email marketing tools have their own website to manage subscribers, landing pages, forms, and automation but MailPoet is different.

If you are a WordPress enthusiast and like to manage your website and do email marketing in one place, MailPoet is the way to go.

What is MailPoet?

MailPoet is an email marketing WordPress plugin to collect email addresses, create signup forms, automate your emails, build email marketing campaigns and study analytics.

So, if you are looking for an email marketing tool that does the job right in your WordPress account, read on.

MailPoet Quick Facts

  • Founded in 2011
  • Headquarters in Marseille, France
  • More than 8000 customers
  • More than 300,000 WordPress websites
  • Specialised as email marketing plugin for WordPress
  • Free account up to 1000 subscribers
  • 30-day money-back guarantee

MailPoet features at a glance

MailPoet is growing with new functionality being added frequently. By installing the MailPoet plugin, you can start growing your email list, deliver beautiful emails and increase conversions without leaving your WordPress dashboard.

I recommend creating a free MailPoet account and follow along with this MailPoet review. If you don’t find this tool useful can you can deactivate and uninstall the MailPoet WordPress plugin.

The MailPoet functionality is divided into four sections.


Email Newsletters – keeping up with your subscribers is the best way to consistently involve them in your website updates and product releases.

Welcome Emails – automatically send a welcome letter to new subscribers.

Last Post Notifications – automatically send a notification once you published a new post.

WordPress Email Templates – use one of the 50 pre-designed templates to speed up designing your newsletters and forms.


Inactive subscribers – MailPoet will automatically remove subscribers who haven’t open your emails for a while. This way you can improve your reputation and increase your deliverability rate.

WordPress Users List – communicate with your website members or community with a pre-created WordPress list to notify them about news, updates, and security announcements.

WordPress Signup Forms – create custom signup forms with engaging content to build your email list.

WooCommerce Customers List – encourage your customers by showing a signup form at the checkout.

Segmentation – segmentation is a process of grouping your subscribers based on their interests, location, or website activity. You can segment your data and create more personalised emails thus increasing your click-through rate.

Woo Automated

WooCommerce Email Customizer – set up dedicated WooCommerce email templates with a MailPoet customizer.

First Purchase – automatically send a thank you email to first-time customers.

Purchased This Category – retarget your customers with similar category product offers to increase your sales.

Abandoned Cart Emails – reapproach abandoned cart customers with a follow-up and better offer to make a sale.

Purchased This Product – make a recommendation to customers for similar products to the one they purchased to enhance your experience


SMTP for WordPress – you don’t have to use a third-party SMTP provider as MailPoet has its own SMTP service.

WP Mail SMTP is another provider that works with WP Forms

Email Sending Infrastructure – MailPoet uses their own SMTP Service and they claim to have 50,000 emails sent per hour, 99% uptime, and 98.5% deliverability rate. Regardless of how many emails you send they will be delivered on time.

How to use MailPoet?

As we mentioned you don’t need to leave your WordPress dashboard to use MailPoet as you can create your account inside WordPress. However, you might need to visit the MailPoet website if you decided to buy a paid plan.

Click the button below, create a free MailPoet account and follow along with the MailPoet setup.

Installing plugin

  1. Go to WordPress -> Plugins and search for ‘MailPoet – Emails and Newsletters in WordPress’. Install and Activate the plugin.
  2. Open the plugin and you will be prompted to provide a sender email address and tick a WooCommerce and cookies checkboxes (click skip at the bottom).
  3. Once that is done you can start using MailPoet.

Basic Settings

Most of the settings in MailPoet are self-explanatory, so I am going to list and explain only those that are important or confusing.

Default Sender – it is a name and email address that is going to be used in the ‘from’ and ‘reply-to fields in your emails. It is recommended to not use Gmail, Yahoo, MSN or similar domains and instead use your website domain for sending emails. Also, use your real name to gain better trust from users and at the same time a better open rate.

Don’t use your personal email address as a sender. Instead, use the domain email that you purchased with your hosting.

Subscribe in comments – by ticking this checkbox, anyone who comments on a post can subscribe to your list.

Manage subscription page – in every email you send, there is a link to ‘Manage your subscription page’ where users can opt-in and out from different lists. You can build a custom page with your look and feel so it looks legitimate.

Unsubscribe page – similar to the above, the ‘Unsubscribe’ link will take users to unsubscribe settings. Again, you can have a default page or a custom page to allow users to unsubscribe from all communication or only from some lists.

In particular, I like the three below settings that you can add to any page.

New subscriber notifications – get an email notification when someone subscribes to your list

Archive page shortcode – add a shortcode to any page to display your past newsletters

Shortcode to display the total number of subscribers – add a shortcode to any page to display the total number of subscribers

Sign-up Confirmation

Enable sign-up confirmation – it is a double opt-in setting. Users will get an initial email with a button to confirm their subscription. This can increase your open and click rates as you only get legitimate subscribers.

Send With…

You have two options to send emails.

MailPoet Sending Service – as we mentioned already MailPoet has its own SMTP service which is very fast and reliable. With this service, you can send up to 50000 per hour.

Other – optionally, you can send emails with a third-party SMTP provider, your web hosting, Amazon SES or SendGrid. This option has some limitations and will be only able to send 7200 per day.

MailPoet Review - Send with
MailPoet Review – Send with


There are a few advanced settings that are worth mentioning.

Recalculate Subscriber Scores – MailPoet automatically calculates engagement scores for your subscribers. It is an important measure to check what are the most engaged people and what people you should stop sending emails to as they don’t open it anyway. Clicking the ‘Update now’ button will recalculate the score.

Stop sending to inactive subscribers – sending emails to subscribers who don’t interact with your emails does not make sense. This option allows you to set a time after which emails will not be sent.

You can create and send a custom page to inactive subscribers asking if they want to stay listed or prefer to unsubscribe.

Protect your forms against spam signups – an additional option if you want to stay from spammy subscribers. Enabling this option will add default or Google CAPTCHA.

Key Activation

Activation Key – this is where you enter your MailPoet key for your free or paid subscription.

How to create a sign-up form with MailPoet?

You can create five types of signup forms: pop-up, slide-in, fixed-bar, below pages and others (widgets).

MailPoet Review - Signup Form Templates
MailPoet Review – Signup Form Templates

In this example, I selected a pop-up form as this type of form can engage best with your website visitors.

MailPoet Review - Pop-up Form
MailPoet Review – Pop-up Form

There is not much you do there as everything is ready for you. You can play with the look and feel, and add new fields if you want.

At the end, make sure you select a list that you want to use for your subscribers to belong to. This list, later on, you will use for newsletters.

MailPoet Review - Pop-up Form - Select the list
MailPoet Review – Pop-up Form – Select the list

Use different types of signup forms on different pages of your website. Test which forms are best for your audience. Don’t overuse the forms as they may annoy your visitors.

In the final step, preview and save the form to activate it.

How to create a newsletter with MailPoet?

Creating or editing any templates in MailPoet is very easy. I was actually surprised that the interface is so user-friendly.

MailPoet Review - Templates
MailPoet Review – Templates

Follow these simple steps to create a newsletter.

  1. Click on MailPoet->Emails->New Email on the top of the page
  2. Select Newsletter tile.
  3. Choose and select your template.
  4. Fill in the Subject and Preview text.
MailPoet Review - Drag and Drop Page Builder
MailPoet Review – Drag and Drop Page Builder

Let’s say you want to automatically send your latest content. To do it select ‘Automatic Latest Content’ from the Content section of the page builder on the right and drop it anywhere in the template. This will add a section with your latest five posts.

However, if you want to have more control over your posts, you can use the ‘Posts’  option and select only the posts you want to send.

Play with the editor to get the best design of your choice and once you are ready click on the ‘Next’ button. 

MailPoet Review - Automatic Latest Content

In the final step, you select who to send the newsletter based on the list you have.

Sender and Reply-to fields should be already populated when you did your settings in the beginning.

MailPoet Review - Send newsletter - Final Step
MailPoet Review – Send newsletter – Final Step

I recommend scheduling your newsletter in the best possible time when your audience is engaged the most, e.g. Sunday morning.

What else is possible with MailPoet?

By default, you can create three types of emails: newsletter, welcome email, and latest post notifications.

By installing a WooCommerce plugin, you can expand the functionality for MailPoet with four other email types: abandoned shopping cart, first purchase, purchases in this category and purchased this product.

What features are available in the Premium plan?

You should consider a premium plan when you reach 1000 subscribers. You have two options. First, use your hosting provided or third-party SMTP service. Second, use MailPoet full service.

Both plans come with premium, faster support, detailed analytics, and WooCommerce emails.

With the MailPoet Sending option, you will be charged by a number of subscribers which is similar to other email marketing providers.

What do other people say about MailPoet?

I had a little problem and Jack wrote me back to help very soon. His way to interact is very kind and professional… Very good customer support in case you have a problem. The plugin works very well and it has a lot of fantastic new features. I’m satisfied!


I’ve been a customer for a few years I have received the best support every single time. Thank you guys, you are great.


Hard to fault the MailPoet plugin and the support team behind it. Very happy with the speed and quality of help and the regular upgrades.


Today I sent a question to the support service. I got the solution 15 minutes later. This is what I call a ‘professional service.’ Thanks!


I cannot imagine an easier way to create, edit and manage newsletters. Thanks!


MailPoet Review – Executive Summary?

MailPoet is one of the easiest email marketing tools that I have encountered. Because it is embedded in WordPress, it is super easy to create emails and forms.

You simply don’t waste your time navigating to your email marketing provider and then connecting the forms and newsletter via custom key.

On the other hand, MailPoet has limited functionality and here you don’t find options like automation, webinars, web pushed notifications, or sales funnels.

MailPoet does a good job and can be used by any blogger or a small business without leaving the WordPress dashboard. I hope this MailPoet review helped you to choose the right email marketing tool for your business.

If you need a more comprehensive tool I recommend MailerLite or Sendinblue for small to medium size businesses and ActiveCampaign for medium businesses or agencies.

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