As the shopping landscape is rapidly changing due to the pandemic and more shoppers buying online, the companies need more advanced tools to beat the competition. This Moosend review is will get you a little closer to your right email marketing tool.
These days it is not enough to send an email and wait for a prospect or customer to return with the response. You need to apply more advanced strategies and be more proactive in your marketing plan.
What is Moosend?
One of the tools that offer a full marketing suite is Moosend.
Moosend is an advanced email marketing platform that offers tools to build your emails, manage audience, automate your tasks, tracking and custom reports.
Quick Facts about Moosend
- Moosend was founded in 2011
- Headquarters in London, United Kingdom
- Specialises in email marketing, startups, marketing automation, website tracking, newsletter email templates, automation workflows, abandoned cart workflow, onboarding email sequence, email automation, landing pages, and subscription forms
- GDPR compliant since 2017
- A free plan has 1000 subscribers and unlimited emails
Moosend is Free to start
Apart from all the advanced features, Moosend is free to start with up to 1000 subscribers and unlimited emails.
In a free account, you get sign-up forms and subscription forms. No credit card is required to create an account.
In my opinion, it is more than enough for any small business to start collecting emails and build its subscriber list. Once the list is over 1000, it would be time to upgrade to a paid account, as cheap as $8 per month.
Who uses Moosend?
This Moosend review would not be complete if I first not list the big brands that use Moosend as their marketing platform. This only proves the platform offers a good service. I provide only the biggest three in a group, otherwise, the list would be so big.
Ogilvy – an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries
Isobar – leading digital agency
TBWA – The Disruption Company. We help brands find strategic and creative white space through the power of Disruption.
Vogue – famous fashion magazine
Ebony – Since 1945, EBONY magazine has shined a spotlight on the worlds of Black people in America and worldwide
City A.M. – well-known news website
Dominos – Pizza company that operates 17,800 stores in more than 90 countries around the world
Gucci – Italian luxury brand of fashion and leather goods
Sephora – French multinational retailer of personal care and beauty products
SAP – market leader in ERP software
Unifonic – A multichannel cloud communication platform that offers a single API for SMS, voice and other messaging apps
Career Builder – a trusted source for job opportunities & advice
WWF – Adopt a Koala Today
Make a wish – Trusted children’s charity
TEDx – A grassroots initiative, created in the spirit of TED’s overall mission to research and discover “ideas worth spreading.”
Moosend Email Campaigns
There are five types of email marketing campaigns that you can send with Moosend. Each type is designed to serve a different purpose.
A regular email marketing campaign is a one-off email that you send to your subscribers. After creating, you can decide to schedule it for later at a more convenient time.
A/B Split Campaign
You create two versions of the same campaign for testing which one is more popular with your subscribers. You learn after some time, that some particular templates work better and you get more conversions.
Repeatable HTML Campaign
An ongoing, repeatable campaign can be scheduled for repetition at any time. The content of the email will be updated from a given URL.
This is the best to create a newsletter with your latest post. Once created the content will be automatically updated from the website RSS feed.
You can schedule the RSS campaign to run weekly or monthly and your subscribers will get your latest posts in their mailbox.
With an automatic email marketing campaign, you can design a more complex process where you decide about all individual steps.
I liked the way Moosend allows testing your email campaign. With a Spam and Delivery Test interface you can provide any email and send your campaign for testing.
This allows you to check how your email looks on different devices and adjust its content if you need to.
Moosend Landing Pages
Lead generation is one of the most important things in online marketing.
Moosend has a well designed, drag & drop page builder with a huge library of templates. This is where you can create professional newsletters, landing pages and subscription forms that look good to any audience.
Moosend prepared a huge library of designer-made templates that are fully customizable and can be used without any coding skills.
Moosend templates are organised under Newsletters, Landing Pages, and Subscription Forms. Each section has many categories and templates underneath. It is something to choose from and build your email marketing campaign.
Note, that any template images can be replaced using the editor’s image picker that integrates with stock photos, google drive, Facebook, Giphy, Dropbox and Instagram.
Moosend put a big focus on eCommerce and as a result, there are many templates where you can turn casual subscribers into frequent buyers or pull back unsure customers with warm leads.
These days personalisation is such an important thing without which you cannot succeed in online marketing. Sending generic email does not make much sense anymore as they will simply be ignored.
Think about it. How many emails do we receive today and how much of it is spam?
There are four main types of email personalisation with Moosend.
If you possess any additional information about your customers like name, the city they live in, interests or hobbies, you can leverage that data with your automated emails. Simply saying you drop these fields in your email and as a result, every email you send will be different.
Such a little difference can make a big change when your subscriber opens it.
You can build dynamic forms by using conditional blocks. These are simple conditional statements. For example, it could be “If Gender custom field is set to Male, then display the picture, otherwise display different picture”. By using conditions you can be very flexible in your form building.
As I already mentioned Moosend specializes in eCommerce thus product recommendation was a must-have feature in their repertoire.
This is how it works.
If a customer purchased a smartphone, after a few days or weeks, you automatically send a leather case product recommendation with a discount.
There is a good chance for another sale as your offer is related to the previous purchase and discounted as well.
With the help of artificial intelligence, you can send product recommendation based on your customers’ similar tastes.
The other Moosend designer features you may also like are:
- Send a test – test your email directly from the designer without leaving the interface
- Design History – everything you created is saved in your library
- Campaign Scheduling – usually you create your email campaign first and schedule it for later in the right time
- Countdown Timer – by creating an urgency you can increase your conversion rates
- Custom Fonts – use any fonts you like
- Mobile Responsiveness – your emails must look great on any device
- Design Your Template – you don’t need to stick to any template if you have your severalideas
- Add a Video – this is great, and recently very common to add a video to your email
Segmentation is a process of grouping users or customers that have similar features. It could be location, interests, hobbies, age, gender or features based on their shopping behaviour.
Within the Moosend you can create dynamic rules and segments will be updated in real-time. After the segmentation is done, the segments you created will become your targeted campaigns.
Marketing automation is where you create and schedule every day boring tasks and you let them run automatically. With Moonsend you can use high converting automation workflows that can be used from a designed template.
There are many automation scenarios you can select from but the six of them below are most common.
An example of a reminder would be after the customer submits a webinar form, the workflow waits for two days and sends a reminder email.
Once a user subscribes to your service, you send a welcome email, wait one day and send follow up instructions.
This is an important workflow in eCommerce. If a user added something to a cart and did not complete the sale, you wait one day and send an email with discounted price encouraging the user to purchase the item.
There could be two typical ways you use lead scoring.
The first is when a user clicks on a link in the email you sent. Then you increment a lead score by 3 and qualify the user as a sales opportunity.
The second is when a user places an order and makes a purchase. This is where you increment the lead score by 10 and qualify the user as a confirmed customer.
These are just examples of lead scoring but you can customise any way you want.
Best performing customers could be rewarded with a better discount with a VIP Offer.
An example could be when the customer makes a purchase overcome a high amount (e.g. $5000). If this happens you can send the customer a 20-25% discounted offer that is valid for a few days.
The above are just examples of automation within Moosend. There are many options there and only your imagination is the only barrier in this process.
Moosend Tracking and Reporting
An important feature in Moosend and for any online marketer is tracking and reporting. With the comprehensive Moosend tracking tools you can see what happens at the exact moment users interact with your forms or landing pages.
You can view a number of clicks, opens, social media shares and unsubscribes and build the right strategies to maximize your return on investment (ROI) and serve your customers better.
Apart from many statistics and reports, my favourite one is where you open a landing page or a form and visually see a number of clicks like in the below example.
Moosend REST API
API availability is something that any good online platform must have and Moosend is one of them. With API, developers can connect their application and create and update your Moosend subscribers or campaigns without touching the website interface.
Presently, Moosend API allows managing mailing lists, subscribers, campaign and segments. There is a dedicated page for API documentation with easy steps to follow.
If you use an email marketing platform or any online email marketing software you do not want to be limited only to the features in that platform. That’s why integrations extend the capability of Moosend significantly.
If you use an external tool outside of Moosend you are also covered by build-in integrations within the Moosend platform. Presently there are 80 apps or online tools you can connect to.
Moosend Review - Executive Summary
Moosend is one of the online marketing platforms where you can start free and once you grow your business upgrade to a paid subscription.
With the free plan, you get 1000 subscribers and unlimited emails plus some of the advanced features. The most important ones for starters would be sign-up and subscription forms while landing pages and custom reporting are in the paid tier.
Also, there is a Pay-As-You-Go option where you can buy credits and don’t be bound to a monthly plan.
Moosend automation is pretty robust and you can design some really good workflows.
On the other hand, while Moosend has about 80 integrations there are other tools, like ActiveCampaign, that offer even up to 300.
In summary, Moosend is a good email marketing tool for any starting blogger, agency or eCommerce business. The platform is intuitive and easy to use, offering personalisation, automation and a huge library of email templates.
The best way to see if Moosend suits your markting needs is to create a free Moosend account and test it.
If you like the way Moosend works this might be your online marketing tool that you grow your business with.