Sendinblue - Marketing Automation Software

Sendinblue – smartest marketing automation software you can afford

Sendinblue is a smart and innovative email marketing automation software and SMS tool that can be used for any small or medium business. 

In this Sendinblue review, I am going to list all Sendinblue features and analyse how you can use this tool to reach a greater audience and build engaging email marketing campaigns.

Many businesses look for a suitable marketing automation solution and due to a huge number of choices, it is not easy to select the right tool. 

Sendinblue is one of the tools, that you can start using for free and only upgrade once your contact database grows and you need to send more emails.

So, why Sendinblue is such a good tool for starters?

Sendinblue – Free email marketing to start your business

One important thing I noticed when I first looked at the tool and Sendblue pricing is that with the free plan you can have unlimited contacts in the Sendblue database and only be charged by the number of emails you send. 

Sendinblue free plan includes 300 emails per day which is more than enough to get any small online business started. Considering that, Sendinblue is one of the cheapest email marketing tools. That is why I think it is a great tool to start your email campaigns.

With Sendinblue you will be charged by the number of emails you sent, and you can have unlimited contacts stored in Sendinblue.

Let’s now dive deeper into Sendinblue and see what type of marketing tool it is.

What is Sendinblue

Sendinblue is an email marketing automation software to suit all budget sizes. It is an all-in-one marketing platform where you can scale your marketing needs in a multi-channel strategy. 

You can combine email with marketing automation, SMS, live chat, Facebook ads, and more others to achieve greater results.

Sendinblue has a rigorous anti-spam policy to protect the sender’s reputation. As a result, the platform only accepts contacts that are 100% opt-in. There is an automatic blacklisting for hard bounces and a validation process for new users to keep spammers out.

You can use Sendinblue to scale your email marketing starting from autoresponders or welcome emails and finishing with complex automation that is triggered by your customers.

If you sell products, Sendinblue has plugins for Shopify and Woocommerce.

Quick Facts about Sendinblue

  • Sendinblue was founded in 2012
  • They have four offices in Paris (headquarters), Delhi, Seattle, and Berlin
  • 80000 users in 160 countries
  • Sendinblue sends 100 million emails every day
  • Sendinblue marketing automation software includes: marketing campaigns for email and SMS, transactions emails, automation, CRM, Facebook ads, retargeting ads and landing pages
  • GDPR complaint
  • free email marketing with unlimited contacts and up to 300 emails per day

Sendinblue is marketing automation software

With marketing automation software, you can design a process that will be triggered when a certain situation happens with your customer. 

A good marketing automation software allows you to automate certain tasks in your workflow by designing a set of rules and conditions that trigger the actions you want to automate.

This action could be sending an email or SMS, organising contacts into email lists, or updating them in the database.

With Sendinblue you get an easy, graphical interface where you can design and optimise your workflow in minutes.

Sendinblue Features at a glance

After creating a Sendinblue account the first thing you do is to update your profile with basic information. Once you set your profile you can pick your plan that suits your business needs.

Sendinblue - Marketing automation software - Update Profile
Sendinblue – Marketing automation software – Update Profile

After setting up your profile and picking up a plan, there are two more steps to do: import/create your contact email list and schedule your first email campaign.

Sendinblue - Complete three initial steps
Sendinblue – Complete three initial steps

After you complete the remaining two steps your account will be sent for validation. It can be either, automatic or manual validation by the Sendinblue support team.

Sendinblue - Account Validation
Sendinblue – Account Validation

Creating contact list

After your account is validated, the next step you want to do is to create your contacts list. Regardless of your source Sendblue provides four options to create a contact list:

  • Manual input
  • Copy/Paste
  • File upload
  • Automatic import via a plugin

Every good email marketing tool must have an option to add custom attributes to contact records. By doing that you can import and map your source system fields with Sendinblue attributes and used them as triggers or in the email template body.

Creating email campaign

There are four steps in creating email campaigns: setup, design, recipients, and confirmation. Recently Sendinblue created a new, shiny, graphical interface where you can drag & drop objects like text, images, or buttons on the form and create a visualised email template.

Inside the editor, you have free themes that will get you started.

Sendinblue - Drag & Drop editor
Sendinblue – Drag & Drop editor

With the next step, you add your contacts and decide if you want to send the campaign now and schedule it for later.

Sendinblue - Send & Schedule Campaign
Sendinblue – Send & Schedule Campaign

Setting up a Sender

Sender information you populate in the ‘from’ field. This is what your contacts will see when they receive the email. With Sendinblue you can set up multiple senders.

Sendinblue - Set up a sender
Sendinblue – Set up a sender

Sendinblue apps

Sendinblue team modularised the apps so you can select and enable the features you want. There are ten different apps that you can choose from.


If you want to create an automated workflow that is executed on a given trigger you can enable an automation app. It is one of the most important features in Sendinblue as it allows you to create personalised contact journeys within the system.

Transactional Emails and SMS

This is one of the most distinctive tools in Sendinblue. This app allows you to trigger emails or SMS when users interact with your website.

SMS Campaigns

This app gives you an option to create an SMS Campaign. Not all online marketing tools have an SMS option, but fortunately, Sendinblue is one of them.

Facebook Ads

Another Sendinblue distinct feature is Facebook Ads where you can post ads directly from the Sendinblue form.

Sendinblue - Facebook Ads
Sendinblue – Facebook Ads

Landing Pages

Landing Pages are important to create a personalised experience with potential customers. A good page can attract many leads that you can use in your campaigns and generate more sales.

Inside the Landing Page app, you have a graphical interface that you use to create a great-looking design page with ease.

Sendinblue - Marketing automation software - Landing Pages
Sendinblue – Marketing automation software – Landing Pages


You can connect your email account and exchange emails with your contacts directly in Sendinblue.

This is particularly useful for sales and customer support teams.

Retargeting Ads

With this app, you can bring customers back to your website with ads displayed on their favourite sites.


You can activate chat to give visitors to your website an opportunity to message you via a live chat.


It allows you to coordinate your contacts within your team so you can distribute and track tasks for customer interaction. It is especially useful for sales and support teams.

A/B Testing in your email marketing

A/B testing is a good way to find out how to improve your newsletter and email campaigns to drive more customers and get more sales.

With this app, you can define a hypothesis, find the right elements to test and analyse the results.

For example, a sample test would be to compare two versions of the same message and find the best one.

The sample test is:

  • Define two variants of a campaign
  • Define two generated test groups
  • Define test period
  • The winner email will be sent to the majority of the contact list
  • Optionally do a 50/50 split to compare the results afterwards
Sendinblue - A.B Testing
Sendinblue – A.B Testing

After you run your A/B testing you can analyse the results by looking at the open rate, click rate, and conversion rate.

Sendinblue - A.B Testing - Analyse Results
Sendinblue – A.B Testing – Analyse Results

Data Protection within Sendinblue

If your business is located in the EU, your email marketing has to be GDPR-compliant and Sendinblue is such a platform

GDPR stands for General Data Protection Regulation and it defines personal data and data protection so you know how to handle your contact data correctly.

Sendinblue Review – Who is it for?

As I mentioned already, Sendinblue free plan gives you an option for unlimited contacts and 300 emails per day. This free email marketing option makes this an ideal tool for any starting small or medium business. Simply, start for free and upgrade once your contact database has grown.

Sendinblue is a sophisticated email and SMS marketing automation software that is low on budget but still has automation, advanced segmentation, live chat, and dynamic personalisation. 

Also, if you need to trigger emails or SMS based on clicks, opens or page visits, the transactional emails, and SMS app are your best option for you. 

In summary, Sendinblue has all the required features that a good online marketing tool should have. Maybe its automation is not as sophisticated as in ActiveCampaign, but it is a good marketing tool that you can start using immediately, upgrade later and grow your business.

I hope this Sendinblue review helps you to make the right decision for your email marketing automation software.

Feel free to drop any questions or comments and I am also interested in what is your opinion about this tool.

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